The prize for ‘Exemplary digital marketing in the wood trade’ goes to Parketthaus Scheffold from Laupheim
Parketthaus Scheffold can look back on several years of history: founded in 1892, it was originally a sawmill, then became a production company and finally a trading firm. Owner Ulrich Scheffold is passionate about hardwood flooring and the natural product wood. With Nicolai Scheffold, a new generation has now joined the firm and has completed its transformation into a digitalised company. Setting up several hardwood floor brands with their own websites, the expansion of their social media presence and interweaving this with analogue sampling tools, as well as a physical showroom in Munich and Laupheim, were the elements that won over the judging panel.
The prize for ‘Best new building in the construction materials trade’ goes to Lueb + Wolters from Borken
The owning family turned its vision of an innovative building materials centre for the building trade on its 50,000 m2 site into a reality. An attractive floor display measuring over 2,500 m2 and comprising 300 different floor coverings was created. A separate specialist shop where products can be bought and taken away immediately complements the display. Combined with a modern warehouse and logistics centre, the company's offer extends far beyond that of a classic construction materials firm.
Many congratulations to all winners of the Parkett Star 2021!