So pure, so simple, so neutral. Have a look at seasons Nordic design news. At the core of the Pure Nordic style lays a clean and simple expression, with few disturbing elements and a strong focus on the beauty of natural materials. The style originates from the Scandinavian Design movement which arose during the 1950s. Well know designers from this era are Arne Jacobsen, Hans Wegner and Hans Brattrud among many others. If you love nature´s tranquil palette and functional beautiful design, this is the style for you. Read more about the Pure Nordic style here Have a look at some of this seasons design news which complement the Pure Nordic style. I hope you will be inspired!