I have worked at L&T for the last 3 ½ years, but I was familiar with the company for a long time. I previously worked as a freelancer, having several larger workshops throughout North-West Germany. In a mutual approach, L&T and I decided to follow the future path together here in Osnabrück.
L&T has a very large department store in the new shopping mall. At L&T we have adopted a new approach to retail shopping that can compete with the increased popularity of online shopping. We have built our new premises and are changing them into an experience-based department store. We offer new events weekly, following the ethos that the customers should have an experience. By the sports house we have a giant, indoor wave pool, called Hasewelle, which is unique to a fashion house in Europe. There is also a fitness studio in our department store. With these activities and events, we can combine the customer experience with the sale of sportswear.
We have chosen parquet flooring throughout the department store. In recent years we have created a master plan for redesigning the fashion house which will present the products in a better way and give the customers a pleasant experience. In the planning stage it was clear that the flooring has a large impact on the presentation. We wanted a natural element that would make the customers feel at home, similar to what they could find in their living rooms. We moved away from the cold tiles and PVC flooring and wanted something more comfortable on the floor, like parquet.
The choice of the flooring was first and foremost about the feel-good factor of the customer. We decided on parquet flooring as the building material to give the shop a higher quality look, which would create a nice framework for our high quality goods. The experience is not only about the products. It is also about everything that surrounds the merchandise, creating a great experience for the customers. The flooring should definitely fit in with the interior of the showroom and the lights, but we chose it mostly for the feeling. The design team really loved the herringbone pattern, and we decided on this style of flooring for the L&T showroom. We chose Oak Nature Prestige with the Live Natural oiled surface.
We wanted a natural colour and a classic wooden floor. Then we opted for the oiled surface, which will reveal the surface structure more quickly than varnished flooring. Having a surface structure, patina, in the flooring would add some character in our fashion house.