We came back from Salone del Mobile in Milano last night. Once again, our Product Development Group visit the trade show and found important areas of inspiration. In Milano we talked to young progressive designers and brands who are presenting trending color palettes and use innovative materials. New generations love to express their personality and lifestyle through their individual living and working environment. They are looking for products that are trendy and affordable with the demand of sustainability and ethical values in focus! The interior design industry has to respond quickly on constantly changing customer’s demands and trends. And this affects us at BOEN as well – as the Style Advisor. For us it’s important to observe, understand and react to this new consumer demands. It pushes us outside our comfort zone, it challenges us brings us forward. Our benefit is that that our roots and experience are giving us the strength to always face new challenges, be innovative and creative. This is a part of our company DNA. One reason for being one of the mayor brands for wooden flooring in the world is following our mission and passion: we want to deliver high quality and natural products paired with contemporary, up-to-date colors, looks and tactile features. This visit at Salone del Mobile is just the first step to new exiting products!