A question of style: BOEN is becoming a style advisor

In the future, parquet flooring manufacturer Boen intends to offer its customers more than simply quality flooring. With its new brand concept "style advisor", it will accompany vendors and customers through the purchasing process in an innovative and goal-oriented manner.
Four distinctive styles are at the centre of the new concept that was developed jointly with the interior-design adviser and style expert Helle Tjaberg (Norway). All feature clear historic references but will also set future trends: Pure Nordic, Modern Rustic, Urban Contrast and Classic Elegance.

The orientation around these styles will make the advisory and sales process simpler and simultaneously more attractive while offering decisive value added for retail partners and customers:

  • More security in quickly and easily finding flooring suited to one’s individual style.
  • More inspiration through a creative confrontation with style collections and personal design desires.
  • More clarity with the guidance of the customers through the selection process in four easy steps.

In cooperation with Helle Tjaberg, BOEN has oriented its entire assortment of styles around this new method of selecting parquet flooring. In addition, new tools have been developed to excite retailers and customers about the concept and the four styles.

Catalogue and style handbook

The catalogue Be Inspired provides an orientation point and serves as a source of inspiration: it was created to enthuse, inspire and comprehensively present the wide variety of Boen quality parquet flooring. The four style collections are described in detail with attractive photos, accessories, exciting examples and design tips – and perfectly complementary floors are presented for each style. This makes it very easy for the vendors to work together with the customers to find the style they are comfortable with – and thus choose the Boen floor that ideally suits them.

The style handbook features detailed background information about the style collections. The customers can use it to inform themselves comprehensively about the creation and history of the respective styles, learn more about the features – such as current colours and materials – and become acquainted with the renowned designer and style blogs. Thanks to the catalogue and style handbook, it is easy to stay up to date with current developments in the interior design market. At the same time, the catalogue and handbook help customers with the selection and purchase of their flooring.

Advisory system and guide

The advisory system is presented in a practical guide that is structured in four steps. The first step is the selection of the style. The second step is the selection of the colour. In the third step, this is followed by the determination of the size. The fourth and final step is the selection of the surface. Everything is explained clearly and comprehensibly in the catalogue. The price list has also been clearly revised and structured around the new concept.

On-site, customers experience the style collections as part of the new BOEN showroom concept. Here, the four style collections and all Boen parquet flooring formats and colours are presented in the new design with high-quality presentation furniture. They are presented flexibly for interior designs in sizes S to XL.

With its new, inspiring concept, BOEN has once again proven its talent for innovation when it comes to product development and communication. Both the retailers, who now function even more strongly as experts for interior design, as well as the customers, who can now find their personal favourite flooring quicker and more easily with the style collection, profit greatly from this.

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If you have any questions, please contact:
BOEN Parkett Deutschland GmbH & Co. KG
Sigrid Pigulla
Industriestraße 41
23879 Mölln, Germany
Telephone: +49 4542 8003 25
Fax: +49 4542 8003 47