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BOEN at Domotex Asia 2017

By Marco Cattini  – 

BOEN is at Domotex Asia and presents the new 2017 trend wood flooring.
Domotex Asia is an important step in the 2017 promotion of the new wood flooring and the international Live Pure campaign.

As a style advisor in the field of hardwood flooring, BOEN will present its realisation of the latest interior trends in the form of new designs for its hardwood floors. Trends that are characterised above all by contrasts: dramatic black tones compete with understated powder tones and authentic oak planks in a used look to the benefit of the style-conscious customer. The new floors are the result of an elaborate development process carried out in close cooperation with renowned international interior trend expert Gudy Herder.

Boen Asia at Domotex 2017

'Our approach is to develop floors that correspond to the latest design trends. We see it as our job to act as a style advisor to the end customer at all times. In order to do this in a credible way, we keep a very close eye on global furnishing fashions and developments', says Guido Müller, Vice President of the BOEN brand. 'Each product development at BOEN starts with a precise market and trend analysis for which we draw on information from the most varied of sources. Evaluations by international trend agents are as much a part of this as design magazines, blogs and of course visits to international trade shows such as the Salone del Mobile in Milan, Milan Design Week and IMM in Cologne'.

Numerous discussions with young designers and looking at the bigger picture also help to provide new impetus. 'It is the discussions with up-and-coming designers that have not yet been subjected to commercial forces that provide fresh, untapped ideas', continues Müller. At BOEN, we have developed hardwood floors based on the three leading trends, namely "Drama is the new Black", "Pause" and "Essential".

Boen Asia at Domotex 2017

"It's a great experience to be here and present our new wood floors" says Ryan Astrop, Managing Director of BOEN Asia. "The new Live Pure surface is an important development in hardwood flooring industry.  All the new Live Pure products are already available and we see, even before the official launch, an increasing demand for them for the Asia-Pacific marked" concludes Astrop.

Boen Asia at Domotex 2017

Boen Asia at Domotex 2017

Read more about our new wood floors and try the 360º roomviews to experience the wood floors in the right environment.

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