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With Finn Roger, the Boen Group has appointed a new Marketing Director to its management team

By Sigrid Pigulla  – 

The 46-year-old Norwegian’s area of responsibility is to strategically coordinate and manage the continuing roll-out of the new brand and style concept.
Finn Roger OpedalThe list of prerequisites for this position seem to fit Finn Roger Opedal down to a tee. As an employee of a renowned advertising agency in the Norwegian town of Kristiansand, the marketing specialist has spent several years working on the creative development and visual appearance of the exclusive hardwood floor brand.

In Finn Roger’s most recent position as General Manager of the agency, he supported a company with its digital positioning on the Internet, including all the relevant communication solutions. This experience will serve Finn Roger well, as Boen aims to position its target group communication more directly at consumers. Via blogs and social media activities (Facebook, Google+, Pinterest, etc.), Boen wants to awaken interest in interior design amongst end consumers and position its trade partners as centres of expertise and contact points for advice on hardwood floors, interiors and accessories.

‘This job requires some real pioneering work’, says Finn Roger. ‘And that’s what makes it so appealing. It’s helpful to have known Boen for such a long time. I’ve always liked the products, valued the people at the company and have a passion for the brand’.


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For more information please contact:

Finn Roger Opedal
Marketing Director BOEN
finn.roger.opedal@boen.no
www.boen.com