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Wonderfully Scandinavian!

Af Stefanie Grubbe  – 

Successful presentation of design on BOEN hardwood flooring in Paris.

From 10-13 September 2015, the world of design was once again invited to Paris
for the international biennale of applied arts Révélations. And BOEN was of course
present – in the stylish Norwegian Crafts pavilion. Here, Denmark, Finland, Iceland,
 Norway and Sweden presented excellent Scandinavian design and craftsmanship
on the BOEN planks Oak Moon. The floor and some of the walls were also used to
showcase the high standards of design and style of the North.

And it worked. In addition to over 38,500 visitors, the five ambassadors from the
exhibiting countries and French Prime Minister Manuel Valls were able to win
visitors over with the impressive quality of Scandinavian craftsmanship and the
brilliance of BOEN hardwood flooring. With its grey-blue finish, the floor from
 the BOEN Stonewashed Collection was reminiscent of materials used in major
cities. A style world that BOEN calls Urban Contrast. Norwegian Crafts organiser
Hege Henriksen said, ‘We are very happy about our collaboration with Boen.
The floor looks simply spectacular and creates a wonderful stage for the exhibits.
You can really feel that everything has the same Scandinavian origins’.


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